Tuesday, December 31, 2019

The Study Of Osteoporotic Fractures - 1320 Words

We utilized data from the Study of Osteoporotic Fractures (SOF)(36), a prospective cohort study of community-dwelling women aged 65 years and older in 1986-1988 (SOF visit 1). In brief, 9,704 predominantly Caucasian older women were recruited from population-based listings in 4 locations in the United States as follows: Baltimore, Maryland; Minneapolis, Minnesota; Monongahela Valley (near Pittsburgh), Pennsylvania; and Portland, Oregon. Starting with the initial visit (visit 1), participants attended clinic visits approximately every 2 years. An additional 662 African-American older women were recruited during SOF visit 6 (1997-1998). Women were not enrolled in SOF only if they were unable to walk without assistance and had not previously undergone a bilateral hip replacement. The institutional review board at each site approved the study and participants provided written informed consent. For this prospective cohort study, SOF visit 8 served as the baseline visit and SOF visit 9 served as the follow-up visit. At SOF visit 9, 1,513 women from 3 of the 4 original SOF sites attended a clinic visit for a cognitive status assessment, and therefore only participants from those 3 sites are included in this study. We included 1,470 women (40% of survivors in participating sites) who had anxiety assessment at SOF visit 8 (2002-2004; baseline) and had cognitive status assessment at SOF visit 9 (2006-2008; follow-up). Of those 1,470 women with complete exposure and outcome data, weShow MoreRelatedPostmenopausal Women With Hip Fractures1035 Words   |  5 Pages or thinning bones, can result in painful fractures. Risk factors for osteoporosis include aging, being female, low body weight, low sex hormones or menopause, smoking, and some medications. Prevention and treatment include calcium and vitamin D, exercise, and osteoporosis medications. It is believed that low Vitamin D levels cause hip fractures, but there is limited information available on vitamin D levels in US women admitted with acute hip fractures. Research was done to determine whether postmenopausalRead MoreThe Effects Of Osteoporosis On The Bone Disease1131 Words   |  5 Pagesand spaces in the honeycomb are much larger than in the healthy bone. Bones that are osteoporotic have lost density, and contain abnormal tissue structure. When bones lose this density, they weaken and are more likely to break. Osteoporosis is often called a silent disease because one can’t feel bones weakening. Breaking a bone is a serious complication of osteoporosis, especially with older patients. Osteoporotic bone breaks are most likely to occur in the hip, wrist, or spine. It can also causeRead MoreHelp: Bone Fracture and Bones1634 Words   |  7 Pages Mrs.Corrado Case Study – Packet 4 1. What is meant by a â€Å"complete, comminuted, intertrochanteric fracture of the right hip? a. A complete fracture is when the entire bone impacted is fractured. A comminuted fracture is when the bone breaks shatters into many pieces. Intertrochanteric refers to the top part of the femur. So, a complete, comminuted intertrochanteric fracture is the upper most part of the femur is completely shattered. A comminuted fracture is common in older peopleRead MoreHow Bone And Osteoporosis Related Injuries1177 Words   |  5 Pagesbone forms the inner layer of the bone and is known as spongy bone (National Library of Medicine, 2016). Definition Osteoporosis makes bones weak and brittle; fragile bones can easily be fractured. With osteoporosis, a fall or mild stresses cause a fracture. Most of the Osteoporosis-related injuries are in the region of the hip, wrist or the spine (). Bone is constantly being synthesis and broken down for replaced. Osteoporosis is the result of the lack of reproduction of new bone. Osteoporosis canRead MoreEssay on Skeletal Case Study646 Words   |  3 PagesName: ___________________________________ Period: _____ Date: ___________ Case Study: Skeletal System Chief Complaint: 72-year-old woman who fell on her right hip. History: Margaret Donovan, a 72-year-old white female, was brought to the emergency room by her son-in-law after falling in her bathtub. She was previously in good health, despite leading a relatively sedentary lifestyle and having a 30-year history of cigarette smoking. The only medication she currently takes is Inderal (propranolol)Read MoreMicro-CT Case Study1610 Words   |  7 Pagesto identify individuals who have osteoporosis until the clinical consequences of osteoporosis have occurred (i.e., fractures form with little trauma to the bones) (69). Most of the post- menopausal women have more opportunities to visit dental clinic for the treatment of dental caries and periodontal disease than to visit a medical office for diagnosis of osteoporosis prior to fracture (70).Hence the panoramic radiograph plays a vital role in identifying post-menopausal women with undetected osteoporosisRead MoreEssay on Osteoporosis508 Words   |  3 Pagesskeleton but it most commonly causes breaks or fractures to bone in the wrist, spine and hip. nbsp;nbsp;nbsp;nbsp;nbsp;Women are potentially at higher risk of osteoporosis because of the bone loss that occurs when they get relatively old and are experiencing menopause. (Men can, however, acquire the bone disease as well.) The low estrogen level results in an accelerated bone loss. This can lead to osteoporosis and an increased risk of fracture. There are also many other factors which can increaseRead MoreVitamin D And Calcium.vitamin D Essay781 Words   |  4 Pagesdeterioration of bone tissue, with a consequent increase in bone fragility, the disease often does not become clinically apparent until a fracture occurs, in consecuense many patients are unaware of the serious consequences of this condition, including increased morbidity and mortality, and only become concerned when osteoporosis manifests in the form of fracture; accordingly, it is important to educate them regarding these consequences, and the importance of early prevention and treatment which areRead MoreDesign : A Quasi Experimental Design (Study/Control) Was1406 Words   |  6 PagesDesign: A quasi experimental design (study/control) was utilized to examine the effect of using risk reduction intervention to reduce risk of osteoporosis and osteoporotic fracture. Setting: The study was conducted at the outpatient clinics in Menoufia University Hospital, at Shebin El-Kom City, Menuofia Governorate. The University Hospitals was selected because of the considerable number of people at high-risk for osteoporosis attending to these outpatient clinics (1500) patients every month. AlsoRead MoreDiagnosis Essay986 Words   |  4 Pagesenergy, osteoporotic hip fracture (3) Radiologic confirmation of the fracture (4) Hospitalized in any of the 3 participating hospitals within SHR from January 1, 2014 to December 31, 2016 for the hip fracture (5) Living in Saskatoon during the study period (6) Able to provide consent Participants were excluded if they had any of the following characteristics: (i) Pathological fractures (due to neoplasia, Paget disease, osteogenesis imperfecta, bone tuberculosis, etc.) (ii) High-energy fractures (for

Monday, December 23, 2019

The Importance Of Oral Communication Skills Among...

The gap between oral communication proficiency among university graduates and the workplace requirements of the same has received a contentious attention in the recent past. Due to industrial transformation and global competition, university students are increased being required to integrate their oral skills and their specialized knowledge for them to gain an edge in the job market and remain synchronized with the world as well. Notably, oral communication has become a backbone of most businesses. The importance of oral communication among employees constitutes critical elements of public relations, meetings, sales and countless interpersonal communications. With this background information, this essay seeks to investigate the importance of oral communication skills among university graduates from a managerial perspective. To achieve this aim, this essay will be structured as follows; first, drawing from previous literature and case examples, the importance of oral communication wil l be discussed. Eventually, a brief summary of this essay’s findings will be provided. Literature is replete with studies that emphasize on the need for oral communication as a prerequisite to university students personal, academic and professional successes. Notably, the importance of oral communication skills among graduates is manifested as early as during the learning period. For example, university students with ineffective communication skills fail to absorb the learning materials inShow MoreRelated24 Business Communication Skills: Attitudes of Human Resource Managers Versus Business Educators7441 Words   |  30 Pagesinstructors regarding the importance of 24 specific business communication skills. Previous studies indicated broad agreement regarding the importance of student/employee communication abilities to achieve successful job performance. Yet the literature also suggested that different objectives may elicit dissimilar opinions regarding specific types of skills that constitute the ability to communicate effectively. In response to the need for more pr ecise communication skills characterization, ConradRead MoreThesis About English Proficiency Among Bshrm Students10781 Words   |  44 PagesLevel of English Proficiency and Communication Skills among BSHRM CSTA Students: an Assessment A Thesis Proposal Presented to the Faculty of the Colegio De Sta. Teresa De Avila Foundation Inc. In Partial Fulfillment of the Requirements of Degree Bachelor of Science in Hotel and Restaurant Management By: Wendell Galapate Mau Bryan Calimlim Alvin Pancito Robert Charles Magno Rodrigo Tinaja Jr. Heizel Bisnan Lea Sojor Jenelyn Soriano Aisha Valencia Clarisse Hipolito Ian VictoRead MoreLeading Function of Management15642 Words   |  63 Pagesprocess involving responsibility for economical and effective planning regulation of operation of an enterprise in the fulfillment of given purposes. It is a dynamic process consisting of various elements and activities. These activities are different from operative functions like marketing, finance, purchase etc. Rather these activities are common to each and every manger irrespective of his level or status. Different experts have classified functions of management. According to George Jerry, â€Å"ThereRead MoreTravel and Tourism Administration Program Structure20692 Words   |  83 Pagesprogram, students are awarded the Diploma in Information Technology. The principal aim of this program is to produce computing and information systems professionals, who will have the understanding of the technology and the necessary knowledge and skills to be able to work at a high level in the related industry. The main concern is with the utilization of technology and support in a modern enterprise. Upon successful completion of this program students will be able to demonstrate an understandingRead MoreOptimizing Millennials Communication Styles8016 Words   |  33 PagesOPTIMIZING MILLENNIALS’ COMMUNICATION STYLES Jackie L. Hartman Kansas State University Jim McCambridge Colorado State University Millennials, those individuals born between 1980 and 2000, compose the largest cohort of college students in the United States. Stereotypical views of millennials characterize them as technologically sophisticated multitaskers, capable of significant contributions to tomorrow’s organizations, yet deficient in communication skills. This article offers insights forRead MoreTraveler Import Car, Incorporated Case Study7098 Words   |  29 Pagesbusiness was small it was manageable as the two heads, Randy Beryl made all key decisions closely managed Traveler Import Cars Inc. As the business grew and further acquisitions took place, there seemed to be a large number of organisational managerial issues, which were prominently hampering its growth development. A management consultant by the name of J.P. Muzak was hired by Beryl to conduct a thorough need analysis in order to devise an interventions strategy for the firm to be able to performRead MoreIntroduction to Principles of Management19125 Words   |  77 Pagesgetting things done through and with people, by directing and motivating the efforts of individuals towards common objectives. A manager is a person responsible for directing the efforts of others aimed at helping the organization achieve its goals. Managerial performance is the measure of how efficient and effective a manager is. It is how well or best one determines and achieves appropriate objectives. Organizational performance is the measure of how efficient and effective an organization is. How wellRead MoreA Study on Enhanced Employee Performance Through Soft Skills20707 Words   |  83 PagesTHROUGH SOFT SKILLS AT DZINE-HUB CREATIONS PVT.LTD. TABLE OF CONTENTS S.no TITLE Page No 1. Acknowledgement 10 2. Executive Summary 11-12 3. List of Tables 13-14 4. List of Figures 15-16 Chapters 1. Introduction 17-48 1.1 Definition of Soft Skills 17 1.2 Hard Facts About Soft Skills 19 1.3 Top 60 Soft Skills 21 1.4 Soft Skills Gap – Do You Have One? 23 1.5 Distinction Between Hard Skills Soft Skills 25 1.6 Soft Skills Are Important 28 1.7 Soft Skills Types 28 Read MoreManagement and Page Ref11976 Words   |  48 Pagesinterpersonal skills helps organizations attract and keep high-performing employees. Positive social relationships are associated with lower stress at work and lower turnover. Finally, companies with reputations as good places to work have been found to generate superior financial performance. Expanding a companys consulting needs is not a positive reason to teach organizational behavior. Diff: 2 Page Ref: 4 Topic: Importance of Interpersonal Skills Skill: AACSB: Analytic Skills Objective: InterpersonalRead MoreLibrary Management204752 Words   |  820 PagesLibrary and Information Center Management, Sixth Edition Robert D. Stueart and Barbara B. Moran United States Government Information: Policies and Sources Peter Hernon, Harold C. Relyea, Robert E. Dugan, and Joan F. Cheverie Library Information Systems: From Library Automation to Distributed Information Access Solutions Thomas R. Kochtanek and Joseph R. Matthews The Complete Guide to Acquisitions Management Frances C. Wilkinson and Linda K. Lewis Organization of Information, Second Edition Arlene G. Taylor

Sunday, December 15, 2019

Stefan’s Diaries The Craving Chapter 7 Free Essays

Every muscle in my body tensed. Time seemed to stop as we stared into each other’s eyes, both of us silently challenging the other to give himself away. My chest felt tight as anger coiled through my body. We will write a custom essay sample on Stefan’s Diaries: The Craving Chapter 7 or any similar topic only for you Order Now The last time I’d seen Damon, he’d been standing over me with a stake, just after he’d killed Callie. His cheeks had been sunken, his body gaunt from his time in captivity. Now he looked like his human self, the young man who charmed everyone from barmaids to grandmothers. Clean-shaven, dressed smartly, and playing the part of an Italian count flawlessly. Acting human. He had everyone in the room fooled. Damon raised one eyebrow at me and the twitch of a smile appeared at the corner of his mouth. To any onlooker, it would have seemed just like he was pleased to meet a new acquaintance. I knew better. Damon was enjoying his charade and waiting to see how I reacted. â€Å"Stefan Salvatore, may I introduce Count Damon DeSangue,† Lydia said. Damon gave a perfect bow, just barely bending at the waist. â€Å"DeSangue . . .† I repeated. â€Å"Count DeSangue,† Damon corrected in good humor, affecting an Italian accent. He smiled, revealing a straight set of gleaming white teeth. No, not here, I thought furiously. Not here in New York, not here among these innocent, well-meaning Sutherlands. Had Damon followed me here, or had he arrived first? He had been here long enough to attach himself to poor Lydia. And long enough to trick all of New York society. Is it possible that, in this teeming city, we both managed to become involved with the Sutherland family completely by coincidence? Damon was regarding me now, although the icy twinkle of sardonic humor was never far from his eyes, as if he guessed at what I was thinking. â€Å"Stefan, Damon – I just know you two are going to be like brothers,† Bridget gushed to me. â€Å"Well then,† Damon said, a smirk pulling the corner of his mouth. â€Å"Hello, brother! And where are you from, Stefan?† â€Å"Virginia,† I answered shortly. â€Å"Oh really? Because I was recently in New Orleans and could have sworn I met a gentleman who looked just like you. Have you been there?† Lydia leaned in closer, her eyes bright with pride. Bridget nodded eagerly at every word Damon said. Even Bram and Hilda looked entranced. I gripped my champagne glass so tightly I was surprised it didn’t shatter. â€Å"No. I can’t say I’ve ever been.† The happy tinkle of silverware from the refreshment table suddenly rose to the foreground. Hundreds of people, hundreds of blades, and one very angry, unpredictable brother before me. â€Å"Interesting,† he said. â€Å"Well, perhaps we will go back there, together. I hear they have a magnificent circus.† The orchestra began to play again, another fast-paced dance. But that was noise in the background. The ball and its participants faded away. Right now, Damon and I had our eyes locked on each other. â€Å"If you even try something,† I said low enough that only he could hear, squaring my shoulders and unconsciously tensing for a fight. â€Å"Don’t think you can best me,† Damon said, rolling to the balls of his feet. The group of people we were with looked back and forth at us, clearly aware that something was going on, but unsure what exactly. â€Å"I’m feeling a bit thirsty,† I finally said aloud, not moving my eyes from his, trying to think of how to get Damon away from my new friends. â€Å"Care to join me for a drink?† â€Å"Smashing, I’d love one,† said Bram eagerly, hoping to break the tension. â€Å"Love to,† Damon said, mocking Bram’s tone. â€Å"But duty – and the mazurka – calls.† He turned to Hilda and bowed. â€Å"May I?† â€Å"Oh, I’d love to, but Bram . . .† She started to hold up the dance card that hung around her wrist from a pink ribbon. Then her eyes widened, dilating, and she was staring – but no longer at the card. I looked at Damon. He was also staring, compelling her. Showing off, in front of everyone – in front of me – just how powerful he was. He was sending me a message. â€Å"Oh, he won’t mind,† Hilda decided and took Damon’s arm. He led her off, smiling back at me. The tips of his fangs glittered. â€Å"I wish I had his charm,† Bram said a little wistfully. â€Å"He’s got all you ladies wrapped around his finger.† Lydia blushed prettily. She did not look after Hilda with a worried expression. She had the calm confidence of someone who knew exactly where her lover stood in his relation to her. Damon had no doubt compelled her to act as such. He had amassed a considerable amount of Power, very quickly. â€Å"Where exactly did you two meet?† I asked, trying to sound casual. â€Å"Oh, it was so romantic,† Bridget answered quickly. â€Å"Almost as romantic as you finding me, helpless, in the park. . . .† â€Å"Let your sister speak, Bridgey,† Bram interrupted. Lydia smiled, all of her studied politeness and mannered behavior melting away. â€Å"It really was a bit like a fairy tale. It was raining, a sudden downpour. I remember very particularly that the sun had been shining just moments earlier. Unprepared for the change of weather, Mother and I became soaked. My new hat was ruined, and all my packages were dripping wet. I swear a dozen carriages must have passed us by without stopping. And then – one of them paused, and the door opened, and there he was, extending his hand to me.† Her eyes grew soft. â€Å"He offered to give up his seat, but we got in with him. . . .† Bram made tsk-tsking noises; Lydia smiled, shrugging prettily. â€Å"I know, I know . . . ‘taking a ride with a strange man.’ Very bad of us. But he was so polite, and charming . . . and we had such a lovely ride . . . and then the sun came out and we hardly noticed. . . .† My mind raced. Had Damon compelled every carriage driver in Manhattan to avoid Lydia and her mother? Was it even possible to compel that many people at once? And what about the rain? Had that been luck . . . or something else entirely? Damon wasn’t capable of compelling the weather. If that were a power available to vampires, I would have heard of it from Lexi or even Katherine. Right? I studied Lydia. She wore a simple, narrow ribbon around her neck with a single pearl dangling from the front. The skin there was smooth, unblemished – and unbitten. If Damon wasn’t feeding on Lydia, then what did he want from her? â€Å"Someone said something about being thirsty . . . ?† Bram said hopefully, rubbing his hands together. â€Å"I have a terrible desire for more champagne.† â€Å"Yes, thirst is a terrible thing,† I said, â€Å"but you’ll have to excuse me.† Then I turned and cut my way through the merrily dancing crowd, determined to search out my brother before he had the chance to slit anyone’s throat. How to cite Stefan’s Diaries: The Craving Chapter 7, Essay examples

Saturday, December 7, 2019

Strategic Business Management Brand Name and Awareness

Question: Discuss about the Strategic Business Management for Brand Name and Awareness. Answer: The CEO Will Dean of the company Tough Mudder has outlined a long term strategy for the company in which the CEO wants to take the brand awareness and brand name of the company Tough Mudder to level where it becomes a household. This commonly refers to establishing the brand name as the most popular and the most challenging of all in the endurance athletics business. The promotional endeavor of the company has been observed and what has been gathered from the observed is that the company is keen on promoting its business in almost all kinds of level depending on age groups, professions, and cultural groups (Ansoff, 2009). The obvious example is the Wounded Warriors initiative which the company has undertaken from the year 2010 onwards. This kind of initiative shows that the company is keen on promoting its brand name and business in almost every bit of opportunity they find. Analyzing the companys recent promotional activities such as their collaboration with General Mills and other consumer based goods companies it can be evidently assumed that the company is its very own strategic plan to establish its brand name as an irrefutable entity in the endurance athletics and sports entertainment business. The strategy adopted by the Tough Mudder in the course of promoting their business as the best and the most challenging endurance athletics, has gained a significant amount of success over the years. The reason behind this success that tough Mudder has gained out of their business endeavors is the result of perceptive strategic planning, meticulously planning every event and operations, designing their products charily, and of course through an fanatical pursuit on bringing to the customers and participants an experience which they would not soon forget and would love to come back for more (Dess and Miller, 2003). This led the company to promote a prolific customer retention initiative, which did not only retained a large proportion of its existing customers but also through word of mouth advertisement from these customers it attracted even more customers. This process went on in a chain method and the led the company achieve a massive figure of more than one million participants acr oss the world and generating a substantial amount of five million dollars out of such events. Another important reason behind the success which the company has gained is that the unrelenting response they have given to their customers. The company exclusively focuses on responding to the feedback left by the customers and meticulously following on their endeavors based on the feedback they receive. This endeavor aids the company to a great extent as the particular endeavor develops a kind of sense of trust between the company and its customers, this is as, the customers receive the response from the company they take it as a sign from the company which shows that the company looks after its customers (Dodgson, 2012). This is turn results in heightened customer retention and further results in the success of the strategies the company incorporated in its business undertakings. It is evident that the brand name of Tough Mudder is justified as the company is the best and the most popular name among the sports athletes who crave for challenging endurance athletics. This is largely due to the reason that the company not only organizes endurance athletics events across multiple locations and multiple nations but also encourages the participants to muster their survival instincts. As per the observation made on the case study the company brings to its customers a unique kind of experience which obviously defines the company (Friesl and Kwon, 2016). A company is known for the product or service it specializes in for instance, the name Motorola paints a picture of cell phones in the minds of the people, likewise, when the people hear the name Tough Mudder their instincts tell them the subject would consist of endurance athleticism. Therefore, the sense of identity we know who we are and what we stand for which the company has adopted, fits perfectly to the company s typical nature. This sense of identity of the company also defines the company and perfectly complements the strategies that the company has undertaken in promoting its business. This largely due to the reason that the company has over the past years introduced unique set of strategic planning for the growth of their business like planning their products and events based on customer perspectives, which demonstrates their uniqueness and capability to develop and introduce matchless stratagems which would sustain the brand reputation the company has generated over the years (Godet, 1989). Corporate and competitive strategy distinction A corporate strategy can be essentially defined as the kind of strategy a company adopts for carrying out their business operations. Based on the case study the corporate strategy of Tough Mudders can be said to be the methods that the company implements in their course of accomplishing business goals such as partnering, gathering sponsors, and establishing management structure. In this context the typical companys mission and vision are defined which includes elaborating the point of view of the company the maxim on which the company stands (Wheelen and Hunger, 2008). In comparison, a competitive strategy is typically the strategy which the company incorporates in order to sustain in the concerned business field in comparison to its business rivals. Based on the case study the strategies which Tough Mudder implements to overcome the business challenges put up by its competitors like Spartan races, and Warrior run would be taken into the context of the companys competitive strategy (Hitt, Ireland and Hoskisson, 2009). The competitive strategy is characteristically based on the companys abilities in regards to strengths, weakness, opportunity and threats in comparison to the strengths, weakness, opportunity, and threats its business competitors face. Tough Mudder reaped the idea of becoming a household name over the country and the five-person strategy team has been the strongest link between the management and the key target customer. The primary strategy of this adventure sports company was to make life-changing experience for the participants. In order to achieve the desired target, the company has acquired the best and potential talents who would germinate the same vision and mission like the companys mission. Tough Mudders passion in building a strong identity is reflected from the recruitments made and some of the recruited personnel recruited were from ESPN, Diageo, Bain Company, and London Olympic Committee (Lamb and Hillman, 2015). Tough Mudders success has been dependent on some strong basics that consisted of astute positioning of the brand, cautious product designing, effective brand building, operational planning, and focusing on the quality of customer experiences. Due to presence of strong and competitive rivals like Warrior Run, Spartan Race, it was quite difficult for Tough Mudder to be successful in holding the market lead. Hence, the company emphasized that enhanced market presence, and delivering unique customer experience is necessary so that customers are likely to return repetitively to have their best experience over time (Mullins, 2012). Strategy and tactics The terms strategy and tactics are often taken into the same context however, both the terms have a fine line of difference between the two. A tactics in general is taken into the context of being a method adopted in order to accomplish an objective whereas; strategy consists of the methods which are implemented in accomplishing a greater operation (Jeffs, 2008). For instance, the method implemented by Tough Mudder in gaining success in a particular event can be said to be the tactics and the methods that the company implemented in gaining overall success in its business operations can be taken into the context of strategy. From the beginning, it was clear that Tough Mudder had the intentions of being the market lead, hence, the companys strategy to make a strong team of staffs reflected the companys intensity of reaching the peak within quick succession. The companys gaming strategy was quite different from the games hosted by the other adventure sports company. Apart from being considered as one of the most adventurous sports organizer, the company exemplified its strong operational tactics by getting involved in the sponsorship program of Wounded Warrior project that highlighted the companys commitment towards wounded veterans (Mullins, 2012). Both these response from Tough Mudder made the world witnessed something that had not happened previously, i.e. relying of the companys toughness, the army of the United States of America sponsored eight events hosted by this sports company in 2013. Hence, the companys tactics to look after the injured veterans paid off by the involvement of the Army. Hence, th e sponsorship was a tactics that attracted peoples attention and at the same time, received an official sponsorship for hosting costly sports. The most significant challenge that the company faces is sustaining its leadership in the market. This is primarily due to the challenge its competitors are putting up in the recent years. Overcoming these challenges would require the company to plan out events that would be highly appreciated by the people so that the company is successful in customer retention. In order to do so the company requires hearing out what the customers expect out of them and design better events and even more challenges that would encourage maximum participation (Najmaei, n.d.). It was already highlighted that Tough Mudder got severe competition from the remaining adventure sports organizers, hence, despite of having some strong strategies, it is essential to have some counter strategies to defend the situation. Initially, the company has a competitive edge as it organizes differently adventurous sports, which has been satisfactory for the clients. Now, Tough Mudder needs to move out of the domestic borders and hot the global markets, especially the demand of Adventure sports are the highest (Mullins, 2012). Celebrity endorsement, especially those who have been associated with rough sports like boxing, wrestling could be appointed as ambassadors of the brand to derive additional success. Tough Mudder can also be associated with other sports as sponsors so that viewers or followers of other sports are attracted as well. Tough Mudder is a socially responsible company. It is because the company does not incorporate any unethical or immoral activity in their events. The events that the company designs for its customers are typically based on military training methods of several countries. The company takes meticulous care of any liabilities that occur in the course of the event which further establishes the fact that the company is socially responsible (Subba Rao, 2010). Another advantage that company gains out of this is the competitive advantage over its competitors. For, the company offers challenging events which is of course appreciated by the customers coupled with their socially responsible attitude they do have gained advantage over their competitors. References Ansoff, H. (2009).Strategic management. New York: Wiley. Dess, G. and Miller, A. (2003).Strategic management. New York: McGraw-Hill. Dodgson, M. (2012). The strategic management of RD collaboration.Technology Analysis Strategic Management, 4(3), pp.227-244. Friesl, M. and Kwon, W. (2016). The strategic importance of top management resistance: Extending Alfred D. Chandler.Strategic Organization. Godet, M. (2009). Effective strategic management the prospective approach.Technology Analysis Strategic Management, 1(1), pp.45-56. Hitt, M., Ireland, R. and Hoskisson, R. (2009).Strategic management. Cincinnati: South-Western College Pub. Jeffs, C. (2008).Strategic management. Los Angeles: SAGE. Lamb, M.D. and Hillman, C., 2015. Whiners Go Home Tough Mudder, Conspicuous Consumption, and the Rhetorical Proof of Fitness. Communication sport, 3(1), pp.81-99. Mullins, N., 2012. Obstacle course challenges: History, popularity, performance demands, effective training, and course design. Journal of Exercise Physiology online, 15(2), pp.100-128. Najmaei, A. (n.d.). Strategic Management of Strategic Innovation.SSRN Electronic Journal. Subba Rao, P. (2010).Strategic management. Mumbai [India]: Himalaya Pub. House. Wheelen, T. and Hunger, J. (2008).Strategic management and business policy. Reading, Mass.: Addison-Wesley.